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ITVX PAUSE ADS TV Advertising Costs - 6 pence per view

Showcase your brand with a static billboard poster on the big screen—right when viewers hit pause! Refine your reach to your ideal audience by Context, Region, Gender and Age.

A game-changing way to connect with viewers like never before! When audiences pause their favourite shows, they’ll see your bold, targeted billboard—front and centre.

Why Choose Pause Ads?

  • Elevated Exposure: Command attention on the big screen.

  • Uninterrupted Visibility: Your ad stays in view—no distractions.

  • Amplified Reach: Extend your campaign with a strong call to action.

  • Effortless Integration: Repurpose your existing creative assets.

  • Precision Targeting: Reach registered viewers and align with trending content.

Key Stats

  • 3.9 minutes — Average pause time to capture attention.

  • 96% engagement — Most viewers keep the ad visible.

  • 60% longer pauses — Over a minute of solid brand exposure. 

How to Make Pause Ads Work for You

  • Interactive CTA: Include QR codes or prompts for instant action.

  • Memorable Branding: Use bold, creative, and fun messages.

  • Smart Targeting: Test different creatives for each audience segment.

Ready to transform your advertising strategy in a new, innovative and engaging way? Complete the box when purchasing to target your brands audience effectively on Pause ads. 

Unlock the Power of Pause Ads on ITVX!
A revolutionary way to connect with viewers like never before! When they pause, your tailored billboard takes centre stage—delivering maximum impact.

Why Choose Pause Ads?

  • Elevated Exposure: Stand out on the big screen.

  • Uninterrupted Visibility: Your ad stays in view—no distractions.

  • Amplified Reach: Drive action with a strong call to action.

  • Effortless Integration: Use your existing creative assets.

  • Precision Targeting: Reach registered viewers and match trending content.

Key Stats

  • 3.9 minutes — Average pause time to capture attention.

  • 96% engagement — Most viewers keep the ad visible.

  • 60% longer pauses — Over a minute of brand connection.

How to Use Pause Ads

  • Interactive CTA: Include QR codes or prompts for instant action.

  • Memorable Branding: Use creative, bold, and fun messages.

  • Targeted Messaging: Test different creatives for each audience.

Ready to take your advertising to the next level? Let Pause Ads put your brand front and centre.


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