ITVX PAUSE ADS TV Advertising Costs - 4 pence per view
Showcase your brand with a static billboard poster on the big screen—right when viewers hit pause! Refine your reach to your ideal audience by Context and Region.
Unlock the Power of Pause Ads on ITVX!
A game-changing way to connect with viewers like never before! When audiences pause their favourite shows, they’ll see your bold, targeted billboard—front and centre.
Why Choose Pause Ads?
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Elevated Exposure: Command attention on the big screen.
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Uninterrupted Visibility: Your ad stays in view—no distractions.
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Amplified Reach: Extend your campaign with a strong call to action.
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Effortless Integration: Repurpose your existing creative assets.
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Precision Targeting: Reach registered viewers and align with trending content.
Key Stats
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3.9 minutes — Average pause time to capture attention.
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96% engagement — Most viewers keep the ad visible.
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60% longer pauses — Over a minute of solid brand exposure.
How to Make Pause Ads Work for You
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Interactive CTA: Include QR codes or prompts for instant action.
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Memorable Branding: Use bold, creative, and fun messages.
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Smart Targeting: Test different creatives for each audience segment.
Ready to transform your advertising strategy in a new, innovative and engaging way? Complete the box when purchasing to target your brands audience effectively on Pause ads.
FAQ
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Frequently asked question
Use this to answer some common questions you hear from your customers. You could discuss product details, size fit, shipping policies, or anything you think would help merchants make an informed decision about your products. This section will appear across all products.
Frequently asked question
Use this to answer some common questions you hear from your customers. You could discuss product details, size fit, shipping policies, or anything you think would help merchants make an informed decision about your products. This section will appear across all products.
Frequently asked question
Use this to answer some common questions you hear from your customers. You could discuss product details, size fit, shipping policies, or anything you think would help merchants make an informed decision about your products. This section will appear across all products.
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Use this to answer some common questions you hear from your customers. You could discuss product details, size fit, shipping policies, or anything you think would help merchants make an informed decision about your products. This section will appear across all products.